Select Page
URUG Joining Hands

URUG, leading in business consulting

Unlike other consulting companies and service houses, we do not offer ready tools and recipes.

On the contrary, we apply an educational approach on entrepreneurial mindset, based on effectuation and design thinking philosophies.

We focus on helping companies create new products and concepts, and in developing the entrepreneurial education, thinking and action to support the scaling up of those.

With this approach, our partners/clients develop a growth mindset view and realize their vision!

Scale up with URUG management

Our Vision

URUG builds on a unique “Scale Up” methodology, a tailor-made strategy for developing the “Extroversity” dimension/business of each partner/client.

At the same time, we motivate our partners/clients to D.A.R.E. with us, and C.A.R.E. in taking their organization, teams, business to the next level, becoming a global mindset player.

The founder and key partners of URUG have more than 20 years experience in developing businesses, partnerships all over the world and more than 10 years in creating and supporting startup ecosystems. 

This allows us to provide a hands-on approach on Networking in the entrepreneurial ecosystem.

Scale up with URUG management

OUR PHILOSOPHY

We aim to apply our Design Thinking philosophy in various industries, business models, organizations and markets. From growing teams, start-ups, small and medium sized companies to the corporate world, where exploration disruption and entrepreneurial cre-action are core values.

The “philosophy” of Corporate Effectuation is the solid base of the method and the approach used; combined with a hands-on Design Thinking attitude and cutting-edge management tools.

One of our core values and principles is that each partner/client knows its environment/context and is an expert in the field.

We build on that unique knowledge of the product, industry and facilitate the next step by clarifying gaps and risks in the present status and identifying opportunities for fast wins.

Our goal is to define the right path for each organization, for developing an entrepreneurial, extroverted, customer centric business attitude.

Co-Developing concepts, entrepreneurial structures and tools with our partner organizations/clients in an actionable mindset, is our solid belief.

Paths of Learning

Our educational approach on consulting is based on modern management philosophies and concepts.

Our path of learning ensures that our partners/clients can easily aquire and make this knowledge their own!

Basic Path

1. Effectual Logic

Introduction to effectuation philosophy and its uniqueness in perceiving risks, surprises and control

Effectuation has been proved to be the needed mindset behind successful entrepreneurial attitude, indifferent the environment and context, startup or corporate.

2. Scale UP

Deep dive in the 4 pillars of successful and sustainable scale up. Strategy, People, Process and Cash Flow. We share specific tools and study successful implementation cases in various industries and geographies.

3. DARE to CARE

A deep dive exercise on the specifics of a new idea, product and service. A methodology of accelerating the growth process and bridging the Moore’s Chasm.

Additional Concepts

1. Design Thinking

Understanding the customer and its sector industry through observation and cognitive analysis. The well-known method developed in Ideo and the Stanford ecosystem. A method that is behind many process innovations, disruptions and new products we experience in everyday life.

2. Systemic Innovation

Analyzing innovation tools and understanding why brainstorming is not enough! Equip the teams and organizations with systemic tools of creative thinking, fighting fixedness!

3. Inner Game, NLP

Managing the Inner Game is critical for any entrepreneur and entrepreneurial ecosystem. Preparing the teams and their members for the esoteric challenges they will face as creators and entrepreneurs. Managing expectations, surprises and having the drive, hunger and passion to go the extra mile.

4. Lean in Two Minutes

A unique and disruptive approach of Lean philosophy that makes the whole methodology very simple to understand and mainly to apply.

5. Growth mindset

How Growth mindset is important and why we experience it in every aspect of Life. A refined view on trial and error. Moreover, a philosophy of continuous learning and personal advancement.

become A Guru Now!

About Us

URUG’s leading partners have more than 20 years experience in consulting and developing businesses all over the world. 

Industries ranging from b2b multinationals to smEs and b2cs, for instance secondary packaging, energy services and related products, food products, machinery, building materials, and shipping. 

Deals, partnerships, business relationships and acquisitions achieved in more than 100 countries. 

Since 2009, the team has been heavily involved in developing the European entrepreneurial ecosystem.

Our Regimen / Training Leaders!

Enterpneurship

A two-day Training on Entrepreneurship.

Effectual Logic / The core elements of successful entrepreneurs / DARE to CARE / Accelerating the growth process and bridging the Moore’s Chasm!

Growth

A two-day Training on Growth

 The 4 pillars of successful and sustainable Scaling UP / Growth mindset, continuous learning and personal advancement.

Innovation

A Two-Day Training on Innovation

 Design Thinking / Designing new products or services / Analyzing innovation tools / Why brainstorming is not enough? 

Leadership

A Two-Day Training on Managing the Inner Game and the Outer Game

 The Inner Game, with NLP /  Passion, Hunger, Drive / Challenge the limits / The Outer Game with Lean philosophy in Two Minutes.

Contact Us!

11 + 7 =